What Are the Benefits of Digital Marketing?

Digital marketing is one of the most important strategies that you should be implementing in your Bay Area business in today’s competitive marketplace. Implementing and executing the right digital marketing strategies can make or break a company. In this article, we will talk about some of the key benefits that you will be able to get from a well-organized and executed digital marketing strategy.

What Are The Benefits of Digital Marketing?

1. Cost Effective

One of the significant benefits associated with digital marketing is the ability to have a cost-effective means by which to market your products and services. You are not going to find something as cost-effective as digital marketing because it can allow you to target your ad expenditure better and it can help you maximize your outreach. There are plenty of digital marketing strategies that just cannot be beaten in terms of cost-effectiveness.

2. Measurable

No marketing is worth it if it is not measurable. The actual results of the effectiveness of a marketing strategy or method cannot be determined unless it is measurable. That is why it is so important to invest more time and money into actual quantifiable results. Every aspect of digital marketing is trackable. Whereas, other kinds of marketing like offline marketing strategies are not as trackable. Thus, they are inferior forms of marketing because you only do not know what is working and what isn’t working.

3. Targeting

As mentioned above, the level of targeting that you get with digital marketing is incredible. Regardless of what kind of marketing strategy you engage in, you will be able to target to your ideal customer in the Bay Area. Whereas, if you were to rent a billboard or invest in a direct mailing list, you would have limitations to your targeting. You cannot segment people too much with non-digital marketing methods. Whereas, you will be able to target down to specific ‘likes’ and ‘dislikes’ when it comes to digital marketing. This level of targeting can improve your conversion rates and minimize the amount of money you have to invest in each strategy.

4. Buyers Are There

Another reason it is so beneficial is that you will be actively marketing where your buyers are and where they are making their buying decisions. A majority of buyers are not only beginning their buying process online, but they are starting their buying research phase online, as well. Therefore, you will be able to actively target customers that are actively seeking whatever you are offering.

5. Connect With The Growing Mobile Segment

Another significant benefit that you will be able to get from investing your resources into digital marketing is the ability to connect with the growing segment of mobile users. A lot of people are doing a lot of their computing on their favorite mobile devices nowadays. By investing in digital marketing, whether that’s learning yourself or hiring a Bay Area digital marketing agency you will be able to better connect with this growing and increasingly influential segment of the population.

Overall, there are plenty of different benefits that you will be able to get from digital marketing. By now, you should be able to figure out the answer to the question ‘what is digital marketing?’

Using Graphic Design to Build Your Brand

In today’s highly competitive world, you ought to market your business aggressively. This is even more correct in the case of small businesses trying to compete with bigger competitors with bigger budgets. It’s here graphic design comes into the picture to help out. The importance of using graphic design to build your brand is now well-documented. Here’s how to use graphic design as a brand promotional tool.

Develop a memorable brand identity

A brand identity is built on trust. You need to convince your targets that they could trust your products/services. The success of a marketing campaign depends on projecting the product as dependable.

In this respect, graphic designs are of utmost importance. A well-drafted graphic design such as a logo, brochure that conveys a memorable message can help to build trust and awareness about your brand and products.  Here is some help with that.

Strengthen your company’s position

If people don’t know a lot about your business, generate more awareness about your business and products. That helps to strengthen your business in your niche, and graphic designs let you achieve this goal. For example, an impressive web design that contains all relevant details about your company, products, and latest happenings in your business can show how your products are useful.

Once potential customers are on your site, they get to know more about your company and products. Consequently, they’re likely to try your products, which is your ultimate aim.

Achieve sales with an instant message in advertising

Each business has to convey its message to customers in a compact and effective manner. This message should speak about your company’s brand, identity as well as usefulness of the products. A message that fails to cover all these elements can act as a big hurdle in creating brand awareness.

You can resolve this issue with appealing graphics in your advertorials. For instance, a well-designed packaging of your items along with clear, concise message can easily draw customers and induce them to make a purchase.

Bottom line

A memorable, intriguing graphic design is a great way to promote your brand. A well designed brochure, business card, logo, website design, and other designs can easily translate prospects into potential customers. You could develop a brand identity, convey a message about your brand, and get to different audiences with a design that uniquely stands out. All you’ve to do is follow a disciplined way to use graphic design in your marketing campaigns. Over time, you could build your brand and scale your business to new heights.

How to Find an Affordable Web Design Company

Are you looking for an affordable web development company?

Businesses will say great web design costs money. In fact, most of these businesses will be hesitant to have their web design work done by a low cost firm. Some of these business owner will rather design the websites on their own than trust some other cheap service. However, finding affordable web design solutions is possible to deliver proper quality design and at the same time work out a cost effective web maintenance fee. I have seen dozens of individual businesses hire freelance web developers, through Upwork or Freelancer, and still get wonderful results. It is not that freelancers are cheap; the truth is that under freelance job boards you will find a lot of variety. Designers living in countries where the cost of living is low will not hesitate to negotiate a reasonable bargain.

I am pretty sure that if you have never hired a web design company before, you won’t even have an idea of where to start. You will find a hectic price difference between low cost and high cost web design companies. For instance, the priciest web developer might change anything from $10, 000 while some will charge as low $250. However, I will make it clear and honest, some of the low cost companies might end up pulling out a cheap website that doesn’t really add up to your business.

You should also probably figure out what makes a great website great

With this in mind you can quite boldly ask you web designer whether they are ready to provide a website with such qualities. Here are among the key features of a great value adding website.

  • Fast Loading
  • User focused copy
  • Accessibility of user information
  • Clear and sound navigation
  • Good SEO
  • Mobile Interactivity
  • Client/visitor interaction


You might consider learning about the pitfalls of a low cost company too. The end result might be a great professional website that sells your brand and has a return on investment. However, sometimes you might find yourself dealing with a poor end product. The cheerless website might be one that does not even appear on search engine and experiences zero traffic.

Consider the following tips while sorting through the maze of web companies while finding an affordable company.

  • Check out other websites in your niche. How do they compare with your business? Finally find out the company or individual that developed those websites and ask how much they charge.
  • When you find a quality company or a list of potential companies, enquire whether they offer customized plans that are affordable.
  • Enquire about the pricing and the payment options. Where an agency requires you to pay in installments for a certain period of time, might sound affordable than paying a whole lot of $10, 000 at once. Consider an agency that will charge $1000 per month for a given period of time.

Do not just limit yourself to the local companies around. Web development services can be offered by thousands of company across the world. However, in case you hire an oversea company, you might have to cope with language barriers, different time zones and cultural difference.